How to maximize your Pilates personal training and group class revenue during a recession

During this tough economic climate, Pilates instructors find themselves with a smaller client base than they did two, even three years ago.  For instance, at our New York studio, Pilates on Fifth, our numbers are still down about 30% from what they were two years ago.  Ouch!!  But we are not alone.  We are fortunate to know Pilates studio, Yoga studio, and even spa owners around the country, and most are experiencing a similar situation.

So then, the big question is “how do we Pilates instructors retain our clients and thus maximize our revenue?”

Let’s start with what NOT to do!

1)  Take your discouragement with your personal financial situation with you to the studio, the home of your clients, the gym, etc.  After all, it’s PERSONAL training, and your personality is a large part of what helped you retain the client in the first place!  So remember, it’s your personality that could lose them as well.

2)  Talk about yourself and your personal life.  Now is the time to make sure that you are focused entirely on your client or the students in your class in their hour.  Phoning it in will not gain you clients or help you retain them either!!

3)  Raise prices unnecessarily in your attempt to make up for the decrease in clients.  While it might be necessary to raise prices due to increased costs you might be incurring, make sure you know exactly why you are raising the prices, and if you do, make sure that the service you are delivering eclipses the percentage increase tenfold!

That being said, let’s talk about the more positive side of what you SHOULD do!!

1)  Be completely invested in your clients’ progress in results.  If you don’t invest in them, how can you expect them to invest in you?  Take a moment to ask yourself if you’ve seen them make progress in the past two months.  If the answer is no, then think of what you can do to program more effectively.

2)  Mutually re-evaluate your clients’ goals.  Let them know that you want them to reach their goals, whatever they may be.  Additionally, by setting goals together, you can motivate your clients to make their appointments and show up both in body and mind to each and every lesson.  After all, we don’t want our clients phoning it in either!  Goal setting also allows you, the instructor, to create benchmarks which you can then use to chart your clients’ progress.  Once they see their own records of improvement, they’re more likely to keep at it.

3)  Bring your A++ game to the table every lesson or class, every time.  No excuses!  We recently had a conversation with our top instructors at Pilates on Fifth, and across the board, we noticed that regardless of teaching style, our best instructors are the ones who are excited about the hour, keep the energy up, and keep their clients moving.  Ironically, in doing so (and we all agreed on this!) the hour FLIES by… and that’s never a bad thing, right?

4)  Make it ENJOYABLE!!!  Exercise is one of the BEST forms of stress relief, so keep that in mind!

All in all, we’ve noticed that our best instructors have not only retained, but GAINED clients, even with this crazy economic climate.  Hopefully these tips we’ve provided will help others gain and retain lots of clients, both for group mat classes and for private lessons!!!

Advertisements

March 1, 2010. Tags: , , , , , , , , , , , , , , , , , , , . Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. Leave a comment.

NEW XTEND™ CLASSES AT PILATES ON FIFTH!!!!

Pilates on Fifth Instructor Haley teaching Knee Raises in XTEND™ Barre Workout Warm Up

Pilates on Fifth Instructor Michelle teaching Triceps Press in Arm Sculpting Portion of XTEND™ Barre Workout

Pilates on Fifth is happy to welcome a new addition to its Pilates NYC family: the XTEND™ Barre Workout,  Pilates and Dance Amplified!  We love Pilates, we love CARDIOLATES®, and now we have a new love, XTEND™!!  For years we’ve been longing to go back to ballet class, but never could quite find the time amidst our busy schedules.  On top of that, we were hesitant to go back to ballet class, fearful of how we would feel while our brains remembered how to execute the technique, only to have our bodies betray us…..  XTEND™ has been the answer!  It not only adds a vertical element to all the Pilates mat exercises and Pilates Reformer work that we do, but we feel like we’ve taken a complete ballet class, without the fuss!

Pilates on Fifth Instructor Michelle teaching Hamstring Press Series with XTEND™ Ball at the Barre

Pilates on Fifth Instructor Michelle teaching Hamstring Press Series with XTEND™ Ball at the Barre

We chose XTEND™ because of its blend of Pilates AND dance.  The symmetry is there, the muscle toning, the grace the balance…. Everything!  The class starts with a brief warm up to get the blood flowing, and then progresses to muscle-chiseling arm exercises with light free weights, all to upbeat music to keep the energy flowing.  And then comes the barre work….. we LOVE the barre work!!  The XTEND™ Barre workout devotes equal attention to the front AND back line of the body, working the quads, the glutes, the calves…. The key muscles that will create beautifully sculpted legs and a super lifted butt!  In fact, our clients remark that they leave the class feeling like their butts are about 1 ½ inches higher than they were when they came in!  After the barre work, we slither to the floor for INTENSE ab exercises as well as some additional seat lifting treasures.  The result?  A well-balanced, total body workout that ROCKS and keeps your heart rate up throughout!!  …A PERFECT complement to your NYC Pilates classes and CARDIOLATES® workouts.

Pilates on Fifth Owner Kimberly Corp demonstrating Powerful Plank Series in XTEND™ Barre Workout

Interested in a class?  Click here to see our group exercise class schedule at Pilates on Fifth.  We have XTEND® classes daily!  Are you a Pilates professional or becoming a Pilates instructor?  Then you might be interested in our XTEND™ Teacher Training!  The next course is February 25-27 at our NYC Pilates studio.  Spaces are still available!  Sign up at www.xtendworkout.com

Pilates on Fifth Instructor Haley teaching the XTEND™ Fold over series at the Barre

Pilates on Fifth owner Katherine Corp teaching XTEND™ Passe Abs Series

February 12, 2010. Tags: , , , , , , , , , , , , , , , , , , . Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. Leave a comment.

PILATES ADVANCED CHAIR EXERCISES

Kimberly & Katherine recently taught the PAI’s Advanced Chair Course, Chair Progressions & Challenge to a group of fabulous Pilates instructors here at our Pilates studio in NYC.  This was an in-house course for our newer and most promising instructors.  For Katherine & Kimberly, it was an absolute blast to teach, and the instructors thoroughly enjoyed it as well.  We currently have quite a few Pilates Reformer & Chair classes on the schedule at the studio, and so now participants can anticipate even more exciting variety with new chair exercises being introduced in almost every class.

Handstand 3 with Haley

(continued)

Pilates Chairs today have all been developed from Joseph Pilates original design of the Wunda Chair.  All chairs have a platform, with a pedal to which springs attach to either support body weight or create resistance.  Joseph Pilates original chair also double as actual furniture.  Click here for more information.

Torso Press Sitting 5 with Chie

(continued)

Advanced Chair exercises are a FABULOUS way to increase strength and power training in a Pilates workout.  Because chair exercises involve lifting your own body weight and a lot of isometric contractions, your heart rate escalates…. And we know what that means… more calories burned!!!  A skilled instructor can pace the workout appropriately, infusing chair exercises throughout to keep the heart rate at an elevated level throughout the workout.

Side Leg Extension with Katherine

Anyone interested in Pilates for upper body strength will LOVE the chair, as there are great exercises for the triceps, pecs, deltoids and shoulder girdle stabilizers.  The one arm push up, hand on chair is an excellent triceps exercise (and pec!), and the Twist does wonders for the deltoids and the shoulder girdle stabilizers.

We always get questions about the best abdominal exercises and best core strengthening exercises… Enter the Chair! Exercises like Tendon Stretch, Single Leg Extension and Handstand are AMAZING for both abdominal strength and core strength. More importantly, they work your body in different planes of motion, with forces coming from a different plane than usual, giving your neuromuscular system an extra workout as well!

Tendon Stretch with Kimberly

If you have a chair & don’t yet know the advanced exercises for the Pilates chair, visit www.ultimatepilatesworkouts.com.  From the shopping cart, you can download full Pilates Chair Workouts or download Pilates Teacher Training Videos on the Pilates Chair.  For a monthly subscription, you can enjoy anytime, anywhere online Pilates workouts on the chair.  In the not too distant future, we’ll be focusing our energies on a “Build a Workout” feature, with blocks of exercises on all Pilates equipment, including the Pilates chair, that can be mixed and matched to create your own unique workout.

And don’t forget that for free Pilates workouts online simply sign up at www.ultimatepilateworkouts.com as a Basic Member and the Pilates videos will stream directly from your computer!

January 22, 2010. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. 1 comment.

Katherine and Kimberly Corp on Ella Speakes!

Kimberly and Katherine Corp were guests on the Ella Speakes show on Monday, January 11, 2009.  They spoke about Pilates on Fifth and what is was like to own a small business in 2009, complete with the challenges and opportunities for growth and change that 2009 did provide.  You can find more information about her radio show, which is broadcast in the Oklahoma City area, at this link: http://radiotime.com/program/p_124073/Ella_Speakes.aspx .

Ella is one of the most gracious hosts we’ve worked with, and she generously informed her listeners of not only our studio, Pilates on Fifth, and our Pilates video podcast, but also our Ultimate Pilates Workouts website. We were able to speak in detail about everything our Pilates workouts site has to offer, and especially how to do Pilates correctly as well as Pilates for beginners.  We highlighted Pilates exercise routines such as the Pilates Morning Low Back Care Workout, My First Pilates Workout for Pilates beginners, as well as the Pilates Pink Ribbon workout, for survivors of breast cancer.  We stressed that the sort function on the site allows users to sort not only by duration, but also by LEVEL.  If you’re doing Pilates at home, you can select the level that’s completely right for you!

Finally, we encouraged Ella’s listeners to utilize our podcasts so that they know if they’re doing an exercise correctly.  From our podcasts page, look on the right side of the page for the list of exercises that have been covered.  From there, just look for the name of the exercise that you’d like to review!  It’s really that simple.

Ella was also kind enough to encourage her listeners to send in their testimonials, and even send us “before” pictures so that once you’ve embarked on your Pilates journey, you can follow it up with a fantabulous “after” picture with a story of your Pilates experience!  Feel free to friend us on facebook or send us an email at info@ultimatepilatesworkouts.com.  We look forward to hearing from you.

Many, many thanks to Ella Speakes for having us on her fabulous show!

January 12, 2010. Tags: , , , , , , , , , , , , , , , , , , , , . 1, ACTIVCORE®, Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. Leave a comment.

Tired of your Exercise Routine?? TRY SOMETHING NEW!!!!

stretchAt our Pilates Studio, we hear people complain often about being sick and tired of their workout regime.  There is actually a really easy remedy to this problem:  quit your typical workout regime for  a week or two, and try new things!!  With the beautiful weather comes the opportunity to enjoy the outdoors, so why not take a walk, ride a bike, etc?  Better yet, why not try something you’ve never tried before?

Trying new things not only refreshes your mind, but also gives your overworked muscles a break, while introducing movement and stimuli to often dormant muscles.  Moving the body in planes of motion different than what you typically do can reap lots of benefits, including balancing out muscle groups as well as exposing you to a weakness that you may have not known that you had.  With that knowledge, you’ll have something new to target when you return to your regular fitness routine.

You will be amazed with the outcome if you give your mind and body a necessary break.  You’ll come back to your usual Pilates routine refreshed, revived, and invigorated!!

May 28, 2009. Tags: , , , , , , , , , , , , , , , , , , , , , , , . Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. Leave a comment.

Shape Up for Summer – Best Pilates Exercises for the Butt

pilates blogThe season of shorts, short skirts and bathing suits begs one question: How do we get buns that defy gravity? Or, better yet, how do we get a well-toned butt quickly? We’ve listed our favorite Pilates exercises for beautiful backsides. Read on…

As far as Pilates exercises go, there are PLENTY that will help shape up your backside, as well as give you super flat abs in the process. The following “Butt Blaster” routine can be done in as little as ten minutes!

1) Hip Rolls

2) Hip Rolls with Heel Lifts

3) Shoulder Bridge (any variation will do…. Start with #1 & work up to the full exercise)

4) Watchdog

5) Short Plank with Leg Lifts

6) Swan Dive #2 (Slow Rock – One Leg)

7) Swimming #1 or #2 … your choice!

End with a nice cat stretch just to relax the muscles that have been stabilizing your spine throughout! If you have a question about any of these Pilates exercises, just watch any of our podcasts at www.pilatesonfifth.com/video.

For a great workout featuring the stretch band, try our “Strong, Svelte & Savvy – Legs & Butt with Band workout” on ultimatepilatesworkouts.com!

And to top it off, don’t forget your cardio!! The only way to truly reveal the beautiful muscles you’ve sculpted is to get rid of the superfluous fat that might be lying on top. And you don’t have to go crazy…. Just adding 20 minutes of cardio a day can do wonders! Click here for more information on 20 minute cardio workouts!

May 20, 2009. Tags: , , , , , , , , , , , , , , , , , . Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. Leave a comment.

Shape Up for Summer – Legs

summer-legsWe had a glimpse of warm summer weather just ten days ago, and shorts, shorter skirts, and even bathing suits suddenly popped out of storage and onto people’s unsuspecting bodies.  Were your legs ready???  Here are some tried and true classical Pilates exercises, as well as a few new Pilates exercise variations to get your legs ready to meet summer head on.

Let’s start with the outer thighs.  For this area, we LOVE the Side Leg Lift Series.  It’s simple and easy, but oh so effective!!  For maximum results, keep your knee cap pointing straight forward so that you are targeting the outer thighs and not the front of the leg.  We feature this amazing leg series in many of our mat workouts, and even in our Bosu workouts too!  For some variety, try doing the series with an Exercise Band, as we demonstrate in our Stretch and Strengthen Workout

Next, let’s move to the inner thighs.  These little suckers are hard to tone, but they do respond VERY well to exercise, when we remember to use them.  One big hint for the inner thighs……  KEEP THEM ENGAGED IN ALMOST ALL YOUR PILATES EXERCISES!!  Truly, if you do Hundreds, Roll Up, Rolling Like a Ball, Side Leg Lift Series, Breast Stroke, etc. etc., concentrating on keeping your inner thighs engaged throughout, you will hardly feel the need to do a separate exercise just for them.  As we are all built differently, it is often helpful to think of squeezing a ping pong ball between the upper inner thighs rather than squeezing the knees or ankles together, as this may often take the femurs (thigh bones) out of optimal alignment.  If you love Pilates equipment like we do, try incorporating a small ball or a Pilates Ring into your workout to experience firsthand the wonders they can do for your adductors.  We recommend our Small Ball Workout, and our Sculpt and Shape Workout!!

And last, but certainly not least, we have the tops of the backs of the thighs, undoubtedly the hardest part to tone.  Exercises to tone the upper hamstrings will inevitably involve the gluteus maximus as well, so performing these exercises regularly will help your butt defy gravity too!  From our arsenal of classical Pilates exercises, we have Swan Dive, Swimming, One Leg Kick and Double Leg Kick to name a few.  For maximum effectiveness, make sure that you keep your knees straight when they are supposed to be straight!  It may help to imagine your leg growing longer as you lift the leg.  Additionally, for this hard to target area, incorporating an exercise band into your routine can reap rewards tenfold!!  The exercise band can provide extra resistance and create increased awareness to that stubborn little area.  Two suggestions:  Try our Strong, Svelte & Savvy Sculpt Lean, Lithe Legs Workout or our Strong, Svelte & Savvy Legs and Butt with Band Workout and you will see for yourself.

May 6, 2009. Tags: , , , , , , , , , , , , , , , , , , , , , . Pilates on Fifth Postings, Pilates Posts, The Pilates Center of New York Postings, UltimatePilatesWorkouts.com Postings. Leave a comment.